Tania Shah is one of a growing number of individuals hired by law firms to handle unified efforts at diversity and inclusion, environmental sustainability, pro bono work and charitable giving, among other initiatives. Hired in 2007 by Pillsbury Winthrop Shaw Pittman as Director of Corporate Social Responsibility, Shah has a role previously only seen in European law firms. While partly serving as marketing to attract goodwill and clients, the addition of committees aimed solely at public service at many private firms is a chance to better organize their growing role in such work. There is, of course, another element, in that firms are meeting the demands of clients who want to know that they are working with socially responsible firms they cab be “proud of.” Still, it shows the increasing importance of such social programs and their impact on the private legal sector.