Influencer Marketing: A conversation with Emma Pritchard and Maggie MacDonald

Join HFLA for an introduction to the world of influencer marketing, featuring a conversation with two leading digital creators, Emma Pritchard and Maggie MacDonald. With audiences spanning YouTube, TikTok, and Instagram, Emma and Maggie have built loyal communities around beauty, fashion, and lifestyle content — and partnered with global brands including Nordstrom, David Yurman, Sezane, and Revolve. They’ll walk us through how the creator economy actually works: from brand deals and content strategy to the business and legal considerations that shape the industry.