China’s Creative IP Boom: Short-Drama, Games & Designer IP Going Global

As part of the 2026 China Law Symposium, this session examines China’s creative industries—from video games and short-form drama to designer brands—which are rapidly expanding onto the global stage. This expansion raises novel questions of copyright, trademark enforcement, and cross-border IP strategy. The panel brings together industry counsel and leading IP litigators to examine how creative IP is protected, commercialized, and enforced internationally. Speakers will also reflect on landmark disputes and emerging trends shaping the globalization of China’s creative IP ecosystem.

Panelists include: 

Hongbo Hei, General Counsel for HoYoverse (developer of Genshin Impact); 

Crystal Mais, General Counsel for Crazy Maple Studio; 

Jiansheng (Ron) Xu, Co-founder and Senior Partner at Sphere Logic Partners (SLP), who heads the firm’s international and IP practices and provides strategic counseling to IP powerhouses; and 

Kefeng Zhao, Partner at GEN Law Firm and a seasoned litigator with over 20 years of experience in complex trademark, copyright, and trade secret disputes, with numerous cases recognized by China’s Supreme People’s Court.

Register at: https://docs.google.com/forms/d/e/1FAIpQLSfgu1uhQcoAenlSs9w3-9APwReFdN7Sabx46K-JIVDItyArdQ/viewform

Dinner will be provided.