Building a Brand From Scratch: A Conversation with Parke Founder Chelsea Parke
November 10, 2026
12:30 pm - 1:15 pm
WCC; 1015 Classroom
Building a Brand From Scratch: A Conversation with Parke Founder Chelsea Parke
Tuesday, November 10, 2026 | 12:30–1:15 p.m. | Wasserstein Hall, Room 1015 | Lunch served
Chelsea Parke founded the contemporary essentials brand Parke in 2022, starting with upcycled vintage denim and growing it into a full clothing line built on community and word-of-mouth rather than paid advertising. Over roughly three and a half years she scaled the brand from $100,000 in sales to a reported $16 million in revenue without ad spend, and in 2026 Parke launched a collaboration with Target spanning leisurewear, denim, accessories and swim. Come hear the client-side view of fashion law: how a founder actually thinks about trademarks, dupes, manufacturing and growth. Open to all HLS students — no fashion background needed.