BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Harvard Law School//NONSGML Events//EN CALSCALE:GREGORIAN X-WR-CALNAME:Harvard Law School - Events X-ORIGINAL-URL:https://hls.harvard.edu/calendar/ X-WR-CALDESC:Harvard Law School - Events BEGIN:VEVENT UID:20260918T1932Z-1789759972.9005-EO-790689-1@10.73.6.94 STATUS:CONFIRMED DTSTAMP:20260918T153252Z CREATED:20260918T132019Z LAST-MODIFIED:20260918T154003Z DTSTART;TZID=America/New_York:20261110T123000 DTEND;TZID=America/New_York:20261110T131500 SUMMARY: Building a Brand From Scratch: A Conversation with Parke Founder C helsea Parke DESCRIPTION: Building a Brand From Scratch: A Conversation with Parke Found er Chelsea Parke Tuesday\, November 10\, 2026 | 12:30–1:15 p.m. | Wasserste in Hall\, Room 1015 | Lunch served Chelsea Parke founded the contemporary e ssentials brand Parke in 2022\, starting with upcycled vintage denim and gr owing it into a full clothing line built on community and word-of-mouth […] X-ALT-DESC;FMTTYPE=text/html:

Building a Brand From Scratch: A Conversat ion with Parke Founder Chelsea Parke
Tuesday\, November 10\, 2026 | 12 :30–1:15 p.m. | Wasserstein Hall\, Room 1015 | Lunch served
Chelsea Pa rke founded the contemporary essentials brand Parke in 2022\, starting with upcycled vintage denim and growing it into a full clothing line built on c ommunity and word-of-mouth rather than paid advertising. Over roughly three and a half years she scaled the brand from $100\,000 in sales to a reporte d $16 million in revenue without ad spend\, and in 2026 Parke launched a co llaboration with Target spanning leisurewear\, denim\, accessories and swim . Come hear the client-side view of fashion law: how a founder actually thi nks about trademarks\, dupes\, manufacturing and growth. Open to all HLS st udents — no fashion background needed.

LOCATION:WCC\; 1015 Classroom GEO:0;0 ORGANIZER;CN="API User":MAILTO:api@law.harvard.edu URL;VALUE=URI:https://hls.harvard.edu/events/building-a-brand-from-scratch- a-conversation-with-parke-founder-chelsea-parke/ END:VEVENT BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 DTSTART:20261101T060000 TZNAME:EST END:STANDARD END:VTIMEZONE END:VCALENDAR