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Cass Sunstein, What's Available? Social Influences and Behavioral Economics, 97 Nw. U. L. Rev. 1295 (2003).

Abstract: Sunstein argues that real understanding of how the findings of behavioral economics relate to law demands and investigates the connection between relevant findings and social influences. He describes the available heuristic and the probability neglect bias and the way it helps to explain individual thinking about risks. Cascades, group polarization, politics, interest groups, and the media, may exert influence in mediating the types of processes dealt with in psychology and behavioral economics.