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Urs Gasser & John G. Palfrey, Mastering Multitasking, 66 Educ. Leadership 14 (2009).


Abstract: It's part of every digital native's life. Can we help students do it right? In 2007 alone, 161 billion gigabytes of digital content were created, stored, and shared around the world. This is equivalent to 12 stacks of books reaching from the Earth to the sun, or six tons of books for every living person (Gantz, 2008). It's not only the exponential growth of digital information that is staggering. The number of communication channels is also growing rapidly. A business research firm recently calculated that a typical worker in the knowledge economy deals with 200 e-mails, dozens of instant messages, multiple phone calls, and several text messages a day (Spira & Goldes, 2007).