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Cass R. Sunstein, Manipulation, Welfare, and Dignity: A Reply, 1 J. Marketing Behav. 351 (2016).

Abstract: This essay responds to seven commentaries on my forthcoming essay, Fifty Shades of Manipulation. It offers two general points. The first involves the importance of separating three questions: (1) What is manipulation? (2) What is wrong with manipulation? (3) When might manipulation be justified, notwithstanding the answer to (2)? The second involves the relevance of dignity. We might see dignity as a component of welfare, or we might see it as a wholly independent value. But we will not understand manipulation, or what is wrong with it, if we do not see it at all.