D. James Greiner & Kevin M. Quinn, Long Live the Exit Poll, 141 Daedalus 9 (2012).
Abstract: We discuss the history of the exit poll as well as its future in an era characterized by increasingly effective and inexpensive alternatives for obtaining information. With respect to the exit poll's future, we identify and assess four purposes it might serve. We conclude that the exit poll's most important function in the future should, and probably will, be to provide information about the administration of the franchise and about the voter's experience in casting a ballot. The nature of this purpose suggests that it may make sense for academic institutions to replace media outlets as the primary implementers of exit polls.