Conversation with Matilda Djerf

Join HFLA for a conversation with Matilda Djerf, founder and creative director of Djerf Avenue. Matilda has built one of the most recognizable independent fashion brands of her generation, known for its signature aesthetic, community-driven approach, and direct-to-consumer model. In this fireside chat, she will discuss building a brand from the ground up, navigating the intersection of social media and fashion, and what it means to lead a creative business on your own terms.