Harvard x Creators: Making Evidence-Based Public Health Information Viral (RSM Speaker Series)

The $16 billion influencer marketing industry is often seen as churning out viral videos exclusively for profit. Now imagine if we used that same playbook to disseminate evidence-based public health information. The Center for Health Communication is connecting creators with public health evidence and experts in a bid to do just that. By deploying its Creators Summit program as a field experiment on TikTok, the Center has identified simple, cost-effective, and creator-led interventions that can be deployed at scale to influence health content on such platforms.

RSM welcomes Amanda Yarnell and Kate Speer for a conversation with Visiting Scholar Jeff Hall about the Center for Health Communication’s efforts to improve the quality of public health information circulating online. Join us to discuss how “influencing the influencers” might improve health information ecosystems on social media, influence the health beliefs and behaviors of social media users, and even catalyze needed health policy change.