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PON Live! The Power of Experiments

April 23 @ 12:30 pm - 1:30 pm

A virtual book talk with:

Michael Luca
Lee J. Styslinger III Associate Professor of Business Administration
Harvard Business School

Max Bazerman
Jesse Isidor Straus Professor of Business Administration, Harvard Business School
Executive Committee Member, Program on Negotiation, Harvard Law School

Moderated by Deepak Malhotra
Eli Goldston Professor of Business Administration, Harvard Business School
Executive Committee Member, Program on Negotiation, Harvard Law School

About the book:

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments (aka randomized controlled trials) designed to test the impact of different online experiences. Once an esoteric tool for academic research, experiments have gone mainstream – and are increasingly used to guide decision making in government and business alike. Within government, there has been a rise of behaviorally informed experiments aimed at helping to develop and achieve policy goals ranging from improving education to reducing tax delinquency rates. Within business, experiments are used in a variety of areas ranging from evaluating marketing options to guiding decisions about whether to offer remote work. Tech companies run experiments at an especially impressive scale, testing new products and features, marketing campaigns, and approaches to questions around employee management.

In The Power of Experiments, Michael Luca and Max Bazerman explore the value of experiments for decision making in a data-driven world – and lay out a path to help organizations better leverage experiments to guide managerial and policy decisions.

Details

Date:
April 23
Time:
12:30 pm - 1:30 pm
Event Categories:
,
Event Tags:
Website:
https://www.pon.harvard.edu/events/power-of-experiments/
Department:
Research Programs Events

Venue

Zoom event

Organizer

Program on Negotiation
Email:
pon@law.harvard.edu
Website:
www.pon.harvard.edu