HALB presents: Building Online Presence to Enhance Your Career
Having a strong online presence is critical to branding yourself to prospective employers and clients. How do you use social media to gain a competitive advantage and set yourself apart from your peers? Join social media strategist Lina Duque, as she shares practical tips and tactics to help you strategically develop an online brand and position yourself as an expert in your practice area. This hands-on session will cover:
Building a thriving following on Twitter;
Creating a compelling profile and increasing your visibility on LinkedIn;
Cultivating relationships with prospective clients and influencers online
Effectively managing your digital reputation without spending too much time on it.
Lina Duque, MBA, is a Social Media Strategist and Executive Branding Coach whose work has appeared in Forbes and the Huffington Post, among others. She is advisor to senior executives and academics on developing thought leadership and digital presence. Lina is a frequent speaker and guest lecturer. She has presented at McGill University, the University of Toronto, York University, American University of Beirut, Smart & Biggar LLP, Meridian Credit Union, Lean In Canada, Ellevate Network and the International Association of Business Communicators, amongst others. Lina teaches social media for executives at Ryerson University in Toronto. Connect with Lina via her website LinaDuqueConsulting.com or on Twitter @LinaDuqueMBA.
Lunch will be provided.
Place: WCC 3019
Time: 12:00 – 12:45