HLS Event Scheduling Update
Creating Posters and Graphics for Campus Screens
- All student orgs are responsible for creating their own marketing materials.
- Canva.com is a great free resource featuring hundreds of templates you can use to design posters, flyers, advertisements for the campus screens, and more. Whether you’re a novice or experienced designer, Canva can help you create attractive, eye-catching graphics quickly and easily.
- Watch Canva’s Design Tutorials online.
Dimensions and Sizing Requirements
- Posters: 11” inches wide x 17” inches high
- Post for Campus Screens (Visix): 860 pixels (px) by 564 pixels (px), must be sent as a high-resolution JPG
- Flyers:5” inches wide x 11” inches high
*If you plan to advertise in multiple places, you will have to create different versions of your advertisements with the appropriate sizing and format required for each medium.
How to Create an 11” x 17” Poster in Canva
- Go to Canva.com and set up your free account.
- At the top right corner of the screen, where it says “Create a design,” you should see a button that says “Use custom dimensions.”
- Click this button, and enter the width of 11” and height of 17”. Make sure to select “in” from the drop down in the third box. Then, click “Design!”
- This will create a canvas that will allow you to make your poster.
- Design your poster from the options on the left side of the screen. Add text, shapes, images, layouts, backgrounds and more.
- When you are done, click “Download” in the blue bar at the top, right hand side of the screen. Select your file type depending on how you plan to use the graphic. If you are printing posters, choose “PDF-Print (Recommended).”
*If you decide to use one of Canva’s premade poster templates, please bear in mind that there will be just a little bit of white space at the top and bottom of the page in order for it to fit the 11” by 17” paper when printed.
How to Create a Post for the Campus Screens
- Follow steps one and two, above.
- Enter the dimensions: 860 pixels wide x 564 pixels high.
- Be sure to select “px” for pixels from the dropdown menu.
- Click “Design!”
- Create your design, as outlined above. When you are ready, follow the same steps to download your graphic, but be sure to save the file as a JPG.
- To have your graphic posted to the campus screens, email it to: email@example.com.
Computers with Adobe Creative Suite
Several computers around campus are equipped with the Adobe Creative Cloud, which includes Photoshop and InDesign, and Microsoft Office Suite, which includes Microsoft Publisher:
- Four computers in the WCC Student Lab (located in the basement)
- Two computers in the Student Org Workroom
- Four computers in the Mac Lab (located in the HLS Library)
Tips for Poster Design
- Keep posters clean and straightforward. Your poster will be vying for attention among a sea of other posters. The easier it is to read, the more quickly your audience will understand the message.
- Use text and fonts that are easily readable to someone who may only be looking at a glance. Title text should be legible from 10-15 feet away.
- Make sure date and location are featured prominently.
- Keep text to a minimum and make use of white space.
- Use eye-catching imagery and colors.
- Make sure your poster design is accessible. Avoid using lots of different fonts and having text running in different directions. Make sure that there is enough contrast between colors. For more information, visit APHA’s website.
- IMPORTANT: Posters and flyers for events must include the following accessibility statement: “If you or an event participant requires disability-related accommodations, please contact Student Support Services in the Dean of Students Office, WCC 3039, at firstname.lastname@example.org, or 617-495-1880.”
- Only use images that you have the rights to. Do not just take images from Google.
- There are free stock photo sites you can use:
- If you are using an image from the Creative Commons, you must attribute the image according to its license conditions.
Name Tags and Table Tents
Send an Excel Spreadsheet to email@example.com and they will create table tents and name tags for your guests and speakers. You will need your organization’s 33-digit billing code to submit this request.