Advertising Law

Advertising Law

Professor Rebecca Tushnet
Spring 2018 course
M, T 1:30pm - 3:00pm in Pound Hall Room 100
3 classroom credits

Prerequisites: None

Exam Type: Any-Day Take-Home

This course covers legal regulation of advertising in the United States, with some comparison to other countries. Private causes of action by consumers and competitors, state attorneys general, and the Federal Trade Commission all form part of the law of advertising. Topics will include falsity, substantiation, surveys, product placement, "green" marketing claims, disclosures and disclaimers, and First Amendment aspects of advertising regulation.

Subject Areas: Intellectual Property, Cyberlaw and Technology, and Arts & Entertainment, International, Comparative & Foreign Law